Coupon Marketing

Returning to the theme of receipt printers, today's post topic is Coupon Marketing. This is something that has been around for a while, but does not seem to be very popular in the UK. Why is this? Surely the technology is not too difficult or expensive to implement - not according to Star anyway.

Star’s revolutionary new printer has taken customer motivation to new heights with this free-of-charge value-added software, which will work alongside your current system. The new Coupon Marketing from Star will enable the automatic printing of coupons based on the retailer's pre-decided products or purchase values relevant to that transaction.

Seasonal fluctuations, overstock situations can all be addressed by the retailer determining certain “trigger action” key words. The simple wizard-driven software available with the TSP100 series will “word-search” all receipts to ascertain the automatic output of relevant coupons or graphics. If you would like to know more about these printers go to www.futureprnt.com.

Is Coupon Marketing practical in the UK market? Your comments please......

A Shopper's Experiences With Self Scanning

I thought you might be interested in this shopper's experience with self scan entitled - U-Scan Hell. Don't forget to press your "back" button to return to this site.

Of course, I do not endorse these views in any way, but they do raise some potential issues that should be considered before implementing this type of technology.

Your comments please........

Receipt Printing

NCR 2ST:Two-Sided Thermal Printing

NCR, a leader in technology for over a century, takes thermal printing to the next level with two-sided thermal printing ... 2ST^TM. By printing on both sides of a document you can realize great savings, promote products and services, and deliver customer satisfaction with an attractive return on investment.

Save money, time and trees. 2ST Technology will help you save up to 25% in overall paper spend. In addition, improve your operational savings on freight, storage, disposal and roll changes.

Promote your products, run contests or survey your customers.
2ST gives you additional power to promote your brand and drive your messaging which ensures your customers come back again and again.

Deliver customer satisfaction and improve your return on investment. 2ST accelerates your speed of service which helps the overall customer experience and encourages customer loyalty.

This device is the latest innovation in thermal receipt printing, brought to us by NCR. Further information is available from the web site. Click here to access.

A similar device is also available from Toshiba-Tec Corporation. Click here to find out more.

Do you think 2 sided printing will become the standard?

Will savings in paper costs and the "Green" effect justify hardware capital expenditure?