Welcome to Squidoo

A change of emphasis in the subject matter of "Technology for Retail" today. I would like to introduce the web site Squidoo.com. The following words are taken directly from Squidoo and they help to explain the purpose of the site:

WE BELIEVE THAT WHEN YOU GO ONLINE, you don't search. You don't even find. Instead, you are usually on a quest to make sense.

That's the goal of most visits to Google or Yahoo! or blogs or Wikipedia. How do you make sense of the noise that's coming at you from all directions?

You won't take action, you won't buy something, book something, hire someone, or take a position on a political issue until you've made sense of your options.

Searching online should really be called poking online. Because that's what you do. You poke around. You poke in Google and you poke at some ads. After looking at a bunch of links and pages, then, finally, you get it. You understand enough to take action—to buy something or make a decision. The thing is, this takes a long time.

The Web ought to accelerate and even replicate that word of mouth phenomenon that works so well in the real world.

There ought to be a way to leverage the power of personal recommendation online.

There ought to be a way for you to talk about what matters to you, what 10 things matter to you, without the pressure of keeping it up daily (like a blog); and you ought to be able to make some money if someone buys something because you recommended it.

There ought to be a way for us all to benefit from what everyone else knows.

And so we built Squidoo.

So Squidoo is a place for information - you can learn, you can inform, you can advertise, you might even be able to make some cash.

Have a look at the numerous "lenses" published on a multitude of different subjects. n.b. "lens" is the Squidoo term for a page of information.

Squidoo is a great resource for publishing information about your business, your products, your services and anything else you might consider relevant. Have a look at the Retail Solutions Lens - if you like it give it some stars or favourite it, the ratings help to rank the lens.

Squidoo lenses tend to be indexed very quickly by the major search engines and they provide great authority. If you have an internet presence already then Squidoo is a great way to enhance it. If you don't have an internet presence then Squidoo is a great place to start.

Anyone with basic computer knowledge should be able to develop a Squidoo lens, however you may not have the time or the inclination to do so. If you would like a quotation for developing your presence on Squidoo please leave a comment or send an email to me at Martyn.Lineker@In-TechSolutions.co.uk.

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